Establishing Meaningful Connections

Written By Rich Bracken

The title is what I’m all about in life: establishing meaningful connections.

Whether personal or professional, when we enter conversations with enthusiasm and a mentality of service or openness, we invite in positive interactions that help everyone involved.

It was my absolute pleasure to do that with Ed Lovatt of Passle as they had me on their podcast recently as I shared how building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role.

You can listen to the full episode here (and Ed’s got a killer accent FYI) —> Passle’s CMO Series Podcast

Rich and Ed explore:

  • Rich's career journey from legal marketing and BD to his current role as a speaker and coach

  • The point at which Rich realized the important role empathy and emotional intelligence play in legal business development

  • What legal marketing and BD professionals can do to better engage with their attorneys

  • How marketing and BD professionals can apply EQ and mindfulness approaches to enhance their work lives and become more productive and efficient

  • The opportunity for firms to encourage these behaviors

  • Advice for legal marketing and BD folks looking to engage their lawyers more empathetically

Rich Bracken http://richbracken.com
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